The Latest Cool Amenity? A Name Brand. How About Porsche? – NEW YORK TIMES


Image credit New York Times

Renowned developer Gil Dezer is at the forefront of this growing trend in the real estate market—branded luxury condominiums. According to a report by global real estate consultants, Knight Frank, the market for these name-brand luxury units is projected to experience a substantial 12% annual growth until 2026.

In Miami, where Dezer has been a key player for over a decade, the skyline boasts iconic towers like the Porsche Design Tower, Residences by Armani Casa, and the upcoming Bentley Residences.

Dezer, the visionary behind these projects, emphasizes the strategic partnerships with esteemed brands from various industries, including luxury cars and couture.

The Porsche Design Tower, and the upcoming Bentley Residences stand as testaments to Dezer’s innovation. They feature a patented car elevator known as the Dezervator, which brings owners’ vehicles directly to their residences, offering a distinctive blend of luxury and convenience. Residents are attracted not only by the association with prestigious brands but also by the privacy and exclusive amenities that these residences provide

Read Full Article – New York Times


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